The success of any website is in its engagement levels and conversion of clicks to prospect. Be it an individual, business or society at large, making a website or web tool accessible benefits all. It predominantly makes the web page convenient to use, gives easy access to information and instantly increases the visibility of the website across a larger platform. In addition, here are the top 3 benefits of an Accessible Web Design:
Stand out from the competition by being a website that demonstrates social responsibility. Building an Website Accessibility leverages a public statement for being a page that gives access to information to people of all walks of life equally.
Enabling an Accessibility web design ensures people of all backgrounds, like disabled or not, get a fair chance to view, perceive, navigate and understand the website as it should be. This translates to more people viewing and interacting, especially those with smartphones, a thriving population, who browse websites on small screens.
Increase market penetration
Having an accessibility web design directly increases the number of people visiting the website, ultimately, increasing the number of clicks and conversions. In the US alone, 15 to 20% of website users have a disability with a combined spending power of $220 billion. Making a website accessible, no matter what the limitation, ensures visibility with potential market penetration.